Boutique Gym Experience, Reimagined

Client: The Yard | Locations: San Francisco & Mill Valley
Services Provided: Social Media Strategy, Organic & Paid Campaigns, Content Creation

Overview:
The Yard is not your typical gym. Born from a need for safe, individualized workouts during the pandemic, The Yard has evolved into a high-end fitness experience built around dedicated workout pods — full gym setups reserved just for you. No waiting. No interruptions. Just focused training time, tailored for busy professionals who want results without the crowd.

What I Did:
I partnered with The Yard to strengthen their digital presence and grow awareness through both organic and paid social strategies. Our goal was to increase visibility, drive sign-ups, and reinforce their unique value in a saturated fitness market.

Strategic Highlights:

• Narrative-Driven Content: Spotlighted the stories of The Yard’s in-house trainers and their thoughtfully designed programs, aimed at helping members build confidence with equipment and proper form.

• Program & Amenity Promotion: Showcased standout offerings like BodySpec scans, weekly chiropractor visits, and other personalized services that elevate the gym experience.

• Targeted Ad Campaigns: Ran performance-driven paid campaigns across Instagram and Facebook to boost brand awareness, generate leads, and fill pod bookings.

• Community Connection: Built authentic, behind-the-scenes content that fostered a sense of connection and trust between the gym and its growing member base.

Results:
The Yard saw a lift in both organic engagement and membership inquiries, with targeted storytelling and thoughtful campaign strategy helping position them as one of the most innovative boutique gyms in the Bay Area.