Over 15 years architecting brand ecosystems, experiential activations, and commercial sponsorship frameworks for premium consumer, lifestyle, and athletic brands. Ten years across MINI Cooper, HOKA, and Altra Running.
Founder & Principal Consultant, Montano Media
A decade of brand and partnership work with
Most agencies are great at one of these and outsource the rest. I've run all four inside a single engagement, for brands from MINI Cooper to early-stage startups, for over a decade.
Brand & Strategy
Positioning, naming, voice, visual identity. The work that decides what your homepage should even say before anyone designs it.
Web & Build
Custom websites, redesigns, landing pages, conversion funnels. Engineered to load fast, rank well, and convert. Most ship in two to four weeks.
Growth
SEO, paid ads on Meta and Google, lifecycle email. Every dollar tracked back to a booking, a signup, or a sale. No vanity dashboards.
Content & Creative
Brand films, short-form social, photography, copy. The work that fills the channels above and gives the brand something to say week after week.
Selected work
No case study mockups. Every project below is either a live URL you can click, or real footage that shipped. Start with Nour Solar. It’s the full system in one build.
Featured · Live URLBrand · Site · Films · Email
Sacramento, CA
Modern website, three brand films, monthly newsletter, automated review engine. The whole build shipped in 14 days. Site is live, lead form is wired, leads route to info@nour.solar.
What was built
Content & Creative
Anacapa 2 GTX Activation
Trail-running activation creative for the Anacapa 2 GTX launch. Shot, edited, and delivered on a four-day window.
Content Strategy
Reimagining Travel Content
Strategy doc and content framework for repositioning Backroads’ story engine around meaningful travel.
Web Build
Montano Media
Five vertical-specific landing pages (medspas, dentists, chiropractic, plastic surgery, home services) shipping as templated builds for prospect demos.
How I work
Most agencies start with a logo. I start with the question your homepage should answer before anyone touches it. Strategy first, every time.
Thirty minutes on the phone. I ask the questions an agency would charge for. By the end of the call, we both know whether this is a fit and what the first sprint should be.
A one-page strategy doc with the brand position, the audience, the channel mix, and the build sequence. Approved before any pixel gets pushed or any ad goes live.
Brand, site, content, ads. Whatever the sprint calls for. Strategy and craft stay hands-on end to end. Most engagements ship in two to four weeks.
Once it’s in market, the dashboard tells the truth. Weekly performance reports, monthly strategy calls, ongoing iteration. No agency theater.
About
Over 15 years architecting brand ecosystems, experiential activations, and commercial sponsorship frameworks for premium consumer, lifestyle, and athletic brands, including MINI Cooper, HOKA, and Altra Running. A proven track record of scaling engagement by 100%+ through integrated influencer programs, high-visibility talent management, and purpose-driven campaigns.
My path started as a sports agent, negotiating endorsement and sponsorship deals for elite international athletes. That deal-making foundation now shows up in everything I build: brand partnerships, executive advisory, and creative direction that ties back to a business case.
Based in Berkeley, CA. Married to Olympian Alysia Montano. Father of three.
Fifteen years across twenty-plus brands. 100%+ engagement growth. Proven at every scale.
Let's build something
Tell me what you're trying to ship. By the end of the call I'll either tell you the build sequence and a number, or tell you it's not a fit. No retainer pitch, no slide deck.
montanomedia@gmail.com·(415) 580-0273LinkedIn