Full-Service Marketing & Community Engagement

Client: Temescal Brewing (Oakland, CA)
Services Provided: Marketing Strategy, Social Media Management, Content Creation, Email Campaigns, Event Marketing

Overview:
Temescal Brewing is known for its vibrant beer can designs, creative beer names, and deep community roots. As their marketing lead, I managed the entire scope of their marketing efforts, building a dynamic presence that matched the playful, inclusive, and art-forward spirit of the brand.

What I Did:
I developed and executed a multi-channel marketing strategy to grow brand awareness, support beer releases, and activate the local community.

Strategic Highlights:

• Beer Release Campaigns: Created fun, original content for every weekly beer drop — tying visuals, flavor notes, and can art into engaging social posts and stories.

• Organic Social Media Management: Planned, produced, and published social content that reflected the quirky, warm, and community-focused vibe of the brewery.

• Email Marketing: Designed and wrote weekly email blasts announcing beer releases, events, and special drops — driving foot traffic and online orders.

• Community-Driven Events: Organized and promoted local artist markets, pop-ups, and neighborhood gatherings that turned the taproom into a hub of connection.

• Behind-the-Scenes Storytelling: Shot and edited BTS content showcasing the brewing process, staff spotlights, and collaborations — putting a human face to the product.

Results:
The marketing program boosted customer engagement across all channels and positioned Temescal as not just a brewery, but a culture-forward community brand. The consistent, high-quality content helped Temescal stand out in a crowded craft beer market, while events fostered meaningful in-person relationships and local loyalty.