Skyward X & Anacapa 2 Launch

Client: HOKA (via personal brand collaboration @LouisMFitness)
Services Provided: Brand Partnership, Product Storytelling, Content Creation

Overview:
In collaboration with HOKA, I partnered through my fitness platform LouisMFitness to help launch two key products: the Skyward X running shoe and the Anacapa 2 hiking boot. This partnership wasn’t just about product promotion — it was about telling a real story of movement, family, and community.

What I Did:
To introduce these new silhouettes to my engaged audience, I crafted a campaign rooted in lived experience — highlighting the role these shoes played in my own training, family life, and community involvement.

Strategic Highlights:

• Unboxing & First Impressions: Shared an authentic unboxing and first-look review of both the Skyward X and Anacapa 2 to generate anticipation and buzz.

• Training Journey: Documented my personal fitness training using the Skyward X, providing performance insights and lifestyle context.

• Family Integration: HOKA sent matching shoes for my daughter, and together we hiked in the Anacapa 2s and ran a 5K she had trained for with Girls on the Run, emphasizing the brand’s family-friendly, community-driven values.

• Multi-format Content: Created reels, photos, and captions blending product features with moments of joy, discipline, and connection — reaching thousands of viewers organically.

Results:
This campaign resonated deeply with my audience, especially parents, runners, and outdoor enthusiasts. The blend of personal storytelling and product performance delivered authentic engagement and aligned seamlessly with HOKA’s mission of empowering people to move — at any pace, at any stage.